A Website For Your Roofing Company, BuiltDuring Your Trial
Your website should make you look like a pro. I build it during your 14-day trial, tune your Google profile, and set up a text-back for every call you miss. The $2,500 implementation is waived for roofers who start by Oct 21, and your 14 days start the day it goes live on your own domain.
Card on file, nothing charged until day 15. Your 14 days start the day the site goes live, so setup time never eats your trial.
- Who shows up first when a neighbor searches for what you do.Google's answer and the AI answer, with names. Whether one of them is you.
- Where you lose them.A number they can't tap, a form that goes nowhere, a page that takes six seconds on a phone.
- What to fix first.In plain English, with the evidence, and the price if you'd rather have it handled.
Wednesday afternoon, May. Quarter-size hail moves through Waukesha County in under twenty minutes.
This happens to roofing companies every week. Not because the work is bad. Because your crew are on a roof and nobody is at the phone.
- 3:12pmHail hammers a subdivision in Pewaukee, denting gutters and cracking shingles on half the street.
- 3:40pmThe storm passes. A homeowner walks her roofline with binoculars, sees the damage, and calls her insurance company first.
- 4:15pmHer adjuster tells her to get three roofing quotes before the claim moves forward. She opens her phone and searches "roof repair near me."
- 4:18pmShe calls the first name on the list. It rings six times and goes to a voicemail box that hasn't been checked since the storm started.
- 4:22pmThe second company answers, and their site has a page that explains exactly how the insurance claim works. She books a free inspection on the spot.
- Following TuesdayThat second company is on her roof with the adjuster. The first company calls her back and hears she already signed with someone else.
Where the calls go.
Three places roofing companies lose work they already earned.
Every storm call is a race, and voicemail loses it.
Hail and wind don't wait for business hours, and neither do the homeowners calling around for quotes. If a full voicemail box is what answers, she's already talking to the next roofer on her list before you call her back.
Homeowners don't know how the insurance claim works, and your site doesn't tell them.
A homeowner staring at hail damage has never filed a roof claim before. The first roofer who explains the process in plain words on their site, deductible, adjuster meeting, timeline, is the one she trusts enough to call.
Your Google profile is stale right when everyone's searching it.
The week after a storm is when every homeowner in the county checks reviews and calls the top few results. Wrong hours, an old phone number, or a handful of years-old reviews loses that comparison before the phone even rings.
A site for a roofing company owner, page by page.
Built on your own domain, on accounts you own. The $2,500 implementation is waived through Oct 21. Run keeps it up for $97 a month if you ever drop the growth system.
| Page | Why it is there |
|---|---|
| Home | Your phone number, hours, and service area above the fold, so a homeowner comparing three roofers doesn't have to hunt for either one. |
| Services (roof repair, replacement, storm damage, inspections) | Homeowners search by problem, not by company name. Each service gets its own page so Google can match the search. |
| Storm damage and insurance claims | Walks through what a claim looks like, deductible, adjuster meeting, timeline, so the homeowner trusts you before she ever picks up the phone. |
| Service area (Delafield, Oconomowoc, Pewaukee, Hartland, Waukesha) | Named towns beat "Lake Country roofing company" in a search that already includes a town name. |
| Reviews | Every review you've earned pulled straight from Google, in one place, not a screenshot from three storms ago. |
| Free inspection | A short form that gets an instant reply, day or night, so a homeowner who just found hail damage doesn't wait until Monday to hear back. |
| About | A face and a name. People let a stranger walk their roofline more easily when they've seen who they're calling. |
| Before and after gallery | Photos of finished roofs, the proof a homeowner wants before she signs anything. |
Running from day 10.
Missed-call text-back
Every call you can't get to, up on a roof or already on the phone, gets an instant text, and the homeowner's reply goes straight to you. Nobody's stuck listening to a full voicemail box while the next roofer on her list picks up.
Instant form reply
A homeowner fills out a free inspection request at 8pm after finding hail damage and gets a text back in seconds, not a "we'll get back to you within 24 to 48 hours" auto-reply.
Review requests
After every finished roof, the homeowner gets a text asking for a review while a new roof is still the freshest thing on her mind.
Google Business Profile, watched monthly
Hours, phone number, service area, and photos get checked and corrected every month, so the free listing homeowners see first stays accurate right when a storm sends them searching.
What Grow adds, $297/mo
- Lead qualification and scheduling, so a tire-kicker doesn't eat 20 minutes of your morning during storm season.
- Quote follow-up on every estimate you send, automatically, until the homeowner says yes or no.
- One new local page a month (a town, a season, a roofing material) so the site keeps showing up for more searches.
- Facebook ad templates loaded and ready, plus a monthly report in plain numbers, not a dashboard you have to learn.
No call to find out the price.
Fixed price, published here. Card on file, nothing charged until day 15. No call required.
Everything in Run, plus the part that turns leads into jobs: text-backs, follow-ups, review asks, and a new page every month.
- Everything in Run
- Missed-call text-back and an instant reply to every form, day or night
- A CRM and pipeline, so every lead has a next step and none go quiet
- Lead qualification and scheduling by text, so a lead becomes a booked estimate without you
- Quote follow-up that doesn't depend on your memory
- The review engine: requests after every job, replies, and a monthly count
- One new local page every month, plus Facebook ad templates and a one-page report
Or $2,970 a year, paid once, same trial.
Keeps your website up and running. Hosting, fixes, your forms, and an email the second a lead comes in. Pick this if you only want the site.
- A website built for your trade, live on your domain. The $2,500 implementation is waived through Oct 21
- Hosting, monitoring, and maintenance, so it stays up and stays fast
- Contact and quote forms with an email to you the moment one comes in
- A lead inbox with every form and call in one place
- Analytics you can read, plus Google Business Profile kept accurate
- Two small edits a month: new photos, hours, a price, a new service
Or $970 a year, paid once, same trial.
Card on file, nothing charged for 14 days, cancel from your account anytime. Your domain and Google profile stay in your name. Need one thing fixed instead? The one-time fixes are priced on the page too.
The trial is the demo.
Day 0
Start the trial. Card on file, nothing charged. I call within one business day to get your logo, your services, and your towns.
The build
I build the site on your own domain and tune your Google profile. You see it as it comes together and approve it before it goes live.
Go-live
The site and the lead system switch on together. Your 14 days start here, not at signup, so you get 14 days of the thing actually working.
Day 15 live
First charge, or cancel from your account with no call. Only want the site kept up? Step down to Run.
The roofing calendar.
- Storm season, spring through summer
- Hail and straight-line wind put dozens of roofs at risk in a single afternoon, and every homeowner searches within hours of the storm passing. This is when the missed-call text-back earns its keep.
- Fall, before the snow flies
- Homeowners who put off a repair all summer decide to fix it before winter. Reviews and a clear insurance-claims page do the selling while you're finishing storm work from earlier in the year.
- Winter, ice dams and emergency leaks
- Ice damming backs water up under shingles and finds every weak spot in a roof. It's slower call volume than storm season, but the calls that come in are urgent and the site still needs to answer them.
NOAA Storm Events Database, analyzed by Billy Goat Roofing
Insurance Information Institute
Insurance Information Institute
BrightLocal, Local Consumer Review Survey 2025
Questions roofing companies ask.
I already get referrals and repeat customers. Do I need a website?
- Referrals still get you the call, but the homeowner checks you out before they dial, especially after a storm when they're comparing three roofers at once. If your Google profile is stale and the site that comes up looks abandoned, a referral can still talk themselves out of it.
What happens to the leads I'm already getting from storm chasing or Angi?
- Nothing changes there. This runs alongside whatever you're already doing. The missed-call text-back and instant form reply catch more of what's already coming in, they don't replace another lead source.
I'm on a roof most of the day. Does the missed-call text-back actually work?
- The text goes out automatically the second a call goes unanswered, no one has to be at a keyboard. It just hands the homeowner a text they can reply to, and the reply goes straight to you, instead of a dead voicemail box while you're still up on the ladder.
Do I need to be licensed with the state to sign up?
- That's between you and Wisconsin DSPS, not me. Wisconsin doesn't require a statewide roofing license, though some municipalities have their own rules, so check locally if you're not sure where you stand. I build the site and the automations either way.
Can the site explain insurance claims to my customers so I don't have to repeat myself all storm season?
- Yes. The storm damage and insurance claims page walks through deductibles, the adjuster meeting, and the timeline in plain words, so a homeowner shows up to the first call already understanding the process.
What's the catch on the 14-day free trial?
- None I've found a way to hide. Your card's on file, your 14 days start the day the site goes live on your own domain, and the first charge lands on day 15 after that. Setup time never eats your trial.
What if I want to leave?
- Cancel from your account, any time, no call required. If you only want the site kept up, step down to Run at $97 a month. Cancel outright and you owe nothing else; your domain and Google profile stay in your name.
If this goes sideways, that's on me, not you.
Card on file, nothing charged until day 15. Cancel from your account anytime, and keep the site.
- You own everything. Your domain, your listings, your ad accounts, and your content live in your accounts, in your name. Your code, your data, and your phone number are yours by contract and transfer on request, and the continuity kit you get at go-live shows your next developer exactly how. Walk away whenever you want and you keep all of it.
- If something I built misses the scope we agreed to, I fix it at no extra charge, full stop. And every system gets its first 30 days of tuning included, measured against the goal we set together before I built it. You just answer your calls and send me your photos.